I graduated from Leeds University with a BA in Broadcasting Studies with Politics, a course run in conjunction with the BBC and incorporated the prestigious BBC director’s training courses in studio and single camera and scriptwriting.
Following a stint backpacking and working in Australia, and later a year in Canada spent working predominantly in sales, I began a career in PR. For seven years I worked for a number of high profile consumer PR agencies overseeing accounts for big consumer brands such as Bacardi Breezer, Eurostar, Hovis and Johnson & Johnson as well as tourist boards and travel clients and celebrities.
But an uncontrollable urge to write was calling, so in 2003, I decided to do the London College of Printing Postgraduate Diploma in Periodical Journalism.
On graduating I contributed on a freelance basis to various publications until my incessant networking paid off and I landed a job as editorial assistant on the industry bible Press Gazette. This was followed by five years at Tesco magazine as web/travel editor/senior sub-editor on the magazine and prior to this celebrity editor and senior features writer.
At present I’m freelance editor of Asda Magazine’s website. I also contribute to various national and regional publications including The Times and The Sun as well as online media. I am also currently employed by PR agencies and brands on a consultancy level. The commissions vary from generating corporate and press materials — including web copy, press pack and background document materials, advertorials, features and surveys, headlines and straplines – to advising brands on campaign strategy/development, presenting at conferences to brand managers about the role of the media/ PR and to PR agencies on how best to approach the media.
You can check out what I’ve been up to on twitter at maxybabe98
You can also find me on linked in